HONO roasteria

HONO roasteria has a motto to roast coffee that doesn’t tire you out. In addition to selling roasted beans to wholesale clients like cafes and restaurants, the roastery also sells its products to general consumers on an e-commerce website and at pop-up events. Tatsuya Murai founded HONO in 2010. A former violin craftsperson turned roaster, Murai was once single-mindedly focused on becoming a violin maker. How did he end up leaving the world of music instruments and making a foray into the world of coffee? We spoke to Murai to find out what it is about coffee that has continued to capture his heart. Deliciousness where static and dynamic coexist Deliciousness is an extremely complex and vague concept. According to the Specialty Coffee Association’s criteria, coffee has to be...