2023.01.12
【The Power of Two】Elias Yifter : Wete Ambela Coffee
First of all, I would like to take this opportunity to thank TYPICA for organizing this beautiful event,so we can introduce ourselves to roasters and also all the coffee family. My name is Elias and this is Mekuria Mergia. We are from Wete Ambela Coffee Export PLC, which is a specialty coffee export company in Ethiopia. Mekuria has more than 25 years of experience in the coffee processing industry, as a coffee processor and a local supplier. Before 2017, in Ethiopia, it wasn’t allowed for a local coffee processors and suppliers to become coffee exporters as well. Because at that time, all the coffee was traded through the Ethiopian commodity…
2023.01.06
TYPICA Meets Cafe Show Seoul
We attended Cafe Show Seoul from November 23 to 26, 2022. That was the first time we participated in the trade show, but it was also our first time to give an in-person presentation in South Korea since we launched our service in the country in 2021. Throughout the event, many roasters and industry officials stopped by our booth to enjoy the wide-ranging flavor of specialty coffee and stories of coffee producers. Cafe Show Seoul is one of the world’s largest coffee trade fairs, with more than 600 businesses and organizations from 35 countries taking part. This year’s event attracted around 100,000 visitors from around the globe. TYPICA’s online platform…
2023.01.06
Director’s Cut of “It’s a New Wave” TV Ad is Out Now
In October 2022, TYPICA put out a TV commercial all over Japan to mark the start of our “It’s a New Wave” campaign. This project is aimed at bringing fresh, seasonal coffee straight into the everyday lives of people. Now we are excited to announce the release of a director’s cut of the video ad. Video in the link below: https://youtu.be/XF7-S3EUm8o Starring in the short film are the Bolivian coffee producers with whom TYPICA has collaborated since our foundation. The footage depicts their day-to-day work on the farms as well as their love for family. The video ad is meant to give the impression that the producers and their product…
2023.01.01
Starting today, our new travelogue series by journalist Chihiro Ito – “Around the World with Coffee: How Specialty Coffee is Changing the Industry”
The first installment of Japanese journalist Chihiro Ito’s travelogue series was posted on the TYPICA website today. During a career that spans four decades, Ito has visited 82 countries and reported on the fight for democracy, freedom and peace in nations across the globe. Ito draws from a wealth of in-person interviews, and weaves historical knowledge with real-life experiences to share stories of people and nations for whom coffee is an integral part of their life and culture. On the first day of each month we will be publishing a new piece, focusing on a different country each time. The series begins with a brief prologue, before taking you on…
2023.01.01
New Year Greetings from the TYPICA Team
Masashi Goto, Co-Founder Happy New Year. Thank you all for your support in the past year. To be able to write New Year greetings itself is a true blessing. I’d like to take this opportunity to express my deepest gratitude to you all. TYPICA was founded on November 3, 2019, the Culture Day holiday in Japan, with the goal of democratizing the direct trade of green coffee beans. Our mission has always been to promote sustainability through high-quality coffee. Ever since, we’ve been working toward realizing our visions for the year 2030. One of them is to fundamentally evolve and deepen the coffee industry. Another is to set a leading…
2022.12.01
【Brilliance】Nadine Rasch Primavera Coffee
So hello and welcome. My name is Nadine Rasch. And I am the founder of Primavera Coffee. My story with coffee is an interesting one. I grew up visiting our family’s farm since I was a kid spent many weekends and holidays around coffee trees. However, I never thought that coffee would become my passion. It took me many years of living in several countries to realize that what I wanted to do was right there in front of me. After my studies, I was working at an investment fund when I realized that the way coffee was treated was not completely clear nor fair, especially to the millions of families that spend their life growing this product. It…
