2023.01.12
Blog
First of all, I would like to take this opportunity to thank TYPICA for organizing this beautiful event,so we can introduce ourselves to roasters and also all the coffee family. My name is Elias and this is Mekuria Mergia. We are from Wete Ambela Coffee Export PLC, which is a specialty coffee export company in Ethiopia. Mekuria has more than 25 years of experience in the coffee processing industry, as a coffee processor and a local supplier. Before 2017, in Ethiopia, it wasn’t allowed for a local coffee processors and suppliers to become coffee exporters as well. Because at that time, all the coffee was traded through the Ethiopian commodity exchange between the local suppliers and the exporters. In 2018,...
2023.01.06
New Offices Opening in South Korea and the United States!
This spring, we will be opening new offices in Seoul, South Korea and New York, the United States. Through these offices, we will continue to bring delicious coffee and share the stories of unique roasters in these dynamic regions. Keep an eye out for updates as we work to expand our coffee community and bring happiness to everyone involved.
2023.01.06
Director’s Cut of “It’s a New Wave” TV Ad is Out Now
In October 2022, TYPICA put out a TV commercial all over Japan to mark the start of our “It’s a New Wave” campaign. This project is aimed at bringing fresh, seasonal coffee straight into the everyday lives of people. Now we are excited to announce the release of a director’s cut of the video ad. Video in the link below: https://youtu.be/XF7-S3EUm8o Starring in the short film are the Bolivian coffee producers with whom TYPICA has collaborated since our foundation. The footage depicts their day-to-day work on the farms as well as their love for family. The video ad is meant to give the impression that the producers and their product are coming straight to consumers around the world through direct...
2023.01.06
TYPICA Meets Cafe Show Seoul
We attended Cafe Show Seoul from November 23 to 26, 2022. That was the first time we participated in the trade show, but it was also our first time to give an in-person presentation in South Korea since we launched our service in the country in 2021. Throughout the event, many roasters and industry officials stopped by our booth to enjoy the wide-ranging flavor of specialty coffee and stories of coffee producers. Cafe Show Seoul is one of the world’s largest coffee trade fairs, with more than 600 businesses and organizations from 35 countries taking part. This year’s event attracted around 100,000 visitors from around the globe. TYPICA’s online platform is the first of its kind, and our direct trade...
2023.01.01
Starting today, our new travelogue series by journalist Chihiro Ito – “Around the World with Coffee: How Specialty Coffee is Changing the Industry”
The first installment of Japanese journalist Chihiro Ito’s travelogue series was posted on the TYPICA website today. During a career that spans four decades, Ito has visited 82 countries and reported on the fight for democracy, freedom and peace in nations across the globe. Ito draws from a wealth of in-person interviews, and weaves historical knowledge with real-life experiences to share stories of people and nations for whom coffee is an integral part of their life and culture. On the first day of each month we will be publishing a new piece, focusing on a different country each time. The series begins with a brief prologue, before taking you on a trip to Costa Rica. The journey then continues around...
2023.01.01
New Year Greetings from the TYPICA Team
Masashi Goto, Co-Founder Happy New Year. Thank you all for your support in the past year. To be able to write New Year greetings itself is a true blessing. I’d like to take this opportunity to express my deepest gratitude to you all. TYPICA was founded on November 3, 2019, the Culture Day holiday in Japan, with the goal of democratizing the direct trade of green coffee beans. Our mission has always been to promote sustainability through high-quality coffee. Ever since, we’ve been working toward realizing our visions for the year 2030. One of them is to fundamentally evolve and deepen the coffee industry. Another is to set a leading example of a people-driven business that brings sustainability to industry...
2022.12.01
【Brilliance】Nadine Rasch Primavera Coffee
So hello and welcome. My name is Nadine Rasch. And I am the founder of Primavera Coffee. My story with coffee is an interesting one. I grew up visiting our family’s farm since I was a kid spent many weekends and holidays around coffee trees. However, I never thought that coffee would become my passion. It took me many years of living in several countries to realize that what I wanted to do was right there in front of me. After my studies, I was working at an investment fund when I realized that the way coffee was treated was not completely clear nor fair, especially to the millions of families that spend their life growing this product. It was then when I realized that I could make a...
2022.12.01
TYPICA Lab Kicks Off
We are excited to let you know that we have kicked off TYPICA Lab. In this project, roasters across the globe visit coffee producers worldwide. Japanese roasters traveled to Bolivia in the first series, which started in September. In the second series from October to November, roasters from Europe, Japan, South Korea and Taiwan stayed in Kenya and Tanzania, deepening their connections with producers and each other. Green coffee is the crystallization of producers’ hard work, skills, and knowledge. Roasters, meanwhile, try and do their best job to bring out the unique character of each coffee with roasting and serve it to coffee lovers. By visiting farms, roasters not only literally came face-to-face with producers, but shared knowledge through cupping...
2022.11.21
TYPICA After Hours Talk with 3-Star Roaster Raw Sugar Roast: Coffee as a medium
On October 13, 2022, day four of SCAJ 2022, TYPICA hosted the final round for the TYPICA GUIDE on the SCAJ Stage at Tokyo Big Sight. In this event, seven 2-Star Roasters representing different regions gave a presentation and brewing session, and a panel of judges and the audience voted on the best roaster. The top prize of 3-Star Roaster went to Yuya Kosakada from the Tokyo-based Raw Sugar Roast, and he was joined by judges KREVA and Chizuru Muko for a talk session at the TYPICA booth. Telling the story from the beginning Masashi Goto (Masashi): Thanks for coming and hope you all enjoyed the show. I’d like to start by asking the judges what they thought of Yuya’s...
2022.11.01
First TYPICA Annual Meeting Wraps Up
Last month, we held TYPICA’s first ever annual conference “TYPICA Annual Meeting” in the city of Ise, central Japan, and Tokyo. The overarching theme of the event, which ran for five days from October 10 to 14, was “SDGS: Sustainable Development Generation Shapers.” Around 80 people took part, including coffee producers, roasters, and other key industry figures, flying in from 22 countries and territories. The participants deepened their understanding of coffee through dialogue with a joint mission to improve sustainability of delicious coffee. The gathering featured various programs, each aimed at shining the spotlight on the work of producers and roasters. The participants also paid an official visit to Ise Jingu shrine and then attended SCAJ 2022, the largest specialty...
2022.10.15
Going a Step beyond Transparency and Connections toward Sustainable Development
TYPICA Annual Meeting came to a close at Tokyo Big Sight on October 14. Coffee producers, roasters, and consumers represented their countries at the TYPICA booth at SCAJ, deepening their relationships through cuppings and presentations. The final day kicked off with a talk session between Atsushi Yukutake of independent specialty coffee magazine Standart and TYPICA’s chief representative Masashi Goto. Yukutake has known Goto since before he founded TYPICA in 2019. Yukutake was also involved in TYPICA’s promotional tour, where TYPICA hosted cuppings for roasters in seven cities across Japan. Asked what he thought when he first heard about Goto’s plans for TYPICA, Yukutake said that Goto’s vision was so grandiose that he couldn’t wrap his head around it at first....
2022.10.14
Truly Delicious Coffee Recommended by All the Coffee Lovers: Deliciousness Comes from Care and Compassion
Day 4 of TYPICA Annual Meeting took place at Tokyo Big Sight on October 13. The action-packed day culminated with the Final Round of TYPICA GUIDE. All the coffee lovers, including coffee producers, roasters, and consumers cast their vote to recommend truly delicious coffee. The top prize went to Raw Sugar Roast, and the Tokyo-based roastery was named the first ever 3-Star Roaster. The event was also attended by coffee producers who have deep ties with the participating roasters. During the show, each presenter expressed their passion and dedication toward coffee. As did the previous day, Day 4 featured multiple brewing sessions hosted by roasters from South Korea, the Netherlands, and Germany. Claye Tobin of Uncommon in the Netherlands took...